DIY NETWORK AWARDS $100K CASH IN THE "SWEAT EQUITY CHALLENGE" Plus, Almost $100K in The Home Depot Gift Cards Awarded Through
A Watch-And-Win Promotion April 28-June 9 New Episodes of DIY’s Popular Series, Sweat Equity Premiere April 28 at 8:30 p.m. ET Sweat Equity Marathon Reaching For $1 Million in Added Homeowners Equity KNOXVILLE, Tenn. – March 31, 2008 – DIY Network is helping homeowners build equity by giving away nearly $200,000 in cash and The Home Depot® gift cards during its Sweat Equity Challenge. Beginning Monday, April 28, viewers will have a chance to win daily and weekly prizes in addition to a grand prize of $100,000. The network will kick things off with seven new episodes of its popular series, Sweat Equity, with episodes airing nightly at 8:30 p.m. ET during the challenge. Viewers who tune in to DIY’s Sweat Equity every night at 8:30 p.m. ET have a chance to win one of 42 daily $1,000 The Home Depot® gift cards by logging on to DIYnetwork.com and correctly answering a question asked during the show. In addition, all entries will be eligible for one of five weekly $10,000 The Home Depot® gift cards and a $100,000 cash prize when the Sweat Equity Challenge ends on Monday, June 9. "Our biggest investment is our home, and now that the housing market has slowed and we're staying in our homes longer, this is the best time to make improvements to increase a home's long-term value," says Kathleen Finch, DIY's general manager. "Watching DIY's Sweat Equity shows you exactly which improvements pay off, and which don't, and the watch-and-win prizes are a great way to get those home improvement projects started." Can you increase the value of your home by $10,000 in just two weekends? Sure you can, thanks to DIY Network's Sweat Equity, a show dedicated to helping you determine which home improvement projects will return the most bang for your buck. Is it better to install new kitchen cabinets, or just reface the old ones? Are granite countertops really worth the cost? Should you put more money into the bathroom or your kitchen? Licensed contractor Amy Matthews and her team of DIY experts help homeowners tackle these projects themselves, giving tips and techniques for building equity every step of the way. With the knowledge you gain from this show, and a little bit of sweat, you can increase the value of your home - and the enjoyment you get by living there. Imagine spending $3,000 for concrete counter tops and finding out it added $25,000 to the value of your home. It’s possible and DIY will prove it with a $1 Million Marathon, 36 episodes of Sweat Equity, on Saturday, May 31 and Sunday, June 1 from 10 a.m. to 7 p.m. each day. Watch as DIY shows $1 million worth of equity created through do-it-yourself home improvement projects, all in a back-to-back weekend marathon of the hit series Sweat Equity. For more information on Sweat Equity, DIY Network, experts, tips and additional home improvement programs visit the network’s companion Web site at www.diynetwork.com. DIY Network is available nationwide on DISH Network Ch. 111 and DirecTV Ch. 230. For additional cable channel designations, check local listings or visit www.diynetwork.com/tv. About DIY Network
From the makers of HGTV and Food Network, DIY Network is the go-to destination for rip-up, knock-out home improvement television. DIY’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. One of the fastest growing digital networks and approaching 50 million homes, DIY’s programming covers a broad range of categories including home improvement and crafts. DIY’s award-winning Web site, www.DIYnetwork.com, is a leader in the Nielsen/NetRatings’ Home and Garden category. The site features broadband video channels including home improvement, crafts, automotive, gardening, and woodworking along with step-by-step instructions totaling more than 20,000 projects online.
| 
